by Scott Tostenrud : Editor/Videographer | May 16, 2013 | Services, Video
One of the most crucial parts of any video project regardless of its length – be it a 30-second commercial or a 20-minute informative video – is pre-production. This involves a concept, writing a script and storyboarding, or showing the client the...
by Absolute | Oct 22, 2012 | Services, Video
At my childhood dinner table, we would sit around telling stories. My dad was a teacher, so every day he would come home with a story about a breakthrough moment in his psychology class, or the masterful way he disciplined the hallway bully with an unexpected ten-page...
by Scott Tostenrud : Editor/Videographer | Oct 22, 2012 | Services, Video
A simple phrase, “Less is more” is a videographer’s cardinal rule. Scene: You go into an ice cream parlor. You sample a few of the ice creams or frozen yogurts. There are so many choices. You have to narrow it down. Why do they let you try samples? They’re all so...
by Absolute | May 12, 2011 | Video, Writing
Nowadays, the question isn’t so much, “what’s on TV?” rather, the question is “what type of TV are you watching?” In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven...
by Absolute | May 11, 2011 | Strategy, Video, Writing
It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...
by Absolute | Apr 20, 2010 | Strategy, Video
Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and...
