5ives: Branding on Social Media

Social media platforms like Facebook, Twitter and YouTube provide inexpensive resources for connecting with core members of your target market. While this technology and subsequent marketing strategies are fairly uncharted, it’s important to understand that...

We’re Advertising What? Part 1 of 3

At any job, there are good days and bad days. At Absolute Marketing Group, the vast majority of my days are awesome. I mean awesome as in I’m full of awe. I’m constantly blown away by the array of industries we serve, the media we deliver and the...

Billy Mays: An Era Without An Heir

Billy Mays represented everything I hate about advertising creative and everything I love about advertising principles. Save the occasional Little Giant DRTV program, I fear the pitchmen of the world are doomed. From a creative standpoint, Direct Response TV (DRTV)...

5ives: How Fargo Got To Twitter

Having lived in Fargo for all but six months of my life, I can comfortably say I’ve been around the block once or twice. For those of you outside the area, I should make it known that “been around the block” is just a figure of speech. Fargo has more...