by Absolute | Jul 1, 2009 | Placement, Strategy
Spreadsheets are a great way to organize passwords. Empty boxes are a great way to archive. So how do you create an inspired environment without costly aroma therapy or ski ball? I love being cheap when it comes to office decorum, but that’s because I enjoy the...
by Absolute | Jun 30, 2009 | Strategy
Billy Mays represented everything I hate about advertising creative and everything I love about advertising principles. Save the occasional Little Giant DRTV program, I fear the pitchmen of the world are doomed. From a creative standpoint, Direct Response TV (DRTV)...
by Absolute | May 22, 2009 | Strategy, Web
Having lived in Fargo for all but six months of my life, I can comfortably say I’ve been around the block once or twice. For those of you outside the area, I should make it known that “been around the block” is just a figure of speech. Fargo has more...
by Absolute | Apr 30, 2009 | Strategy, Writing
As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me,...
by Absolute | Mar 27, 2009 | Strategy
I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after...
by Luke Petterson : Interactive Director | Mar 16, 2009 | Strategy, Web
Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here. According to new research by Epsilon, people who...
