by Absolute | Mar 30, 2010 | Strategy, Web
Need a low-cost Web presence? You might want to consider a blog. Blog. It’s an Internet buzzword/phenomenon. Google the word “blog” and you’ll get over two billion results returned. Everyone’s talking about them, and it seems...
by MacDalton Berns | Mar 23, 2010 | Strategy
Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your...
by Absolute | Mar 23, 2010 | Strategy
Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting...
by Absolute | Mar 18, 2010 | Popular Posts, Strategy, Web
At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to...
by Absolute | Mar 18, 2010 | Strategy
Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular. 1. Audience Social media...
by MacDalton Berns | Mar 9, 2010 | Strategy
Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...
