For Easier Copywriting, Think Law and Order

by | Dec 14, 2011 | Writing

I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply...

5ives: Easy-to-Break Habits with Responsive Web Design

by | Dec 13, 2011 | Web

The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development...

Copywriting and Reading Levels

by | Nov 7, 2011 | Writing

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft...

5ives: QR Code Woes and 5 Easy Fixes

by | Nov 7, 2011 | Placement, Strategy, Web

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...

What is a QR Code and Why Do You Need One?

by | Nov 7, 2011 | Strategy, Web

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best...