by Absolute | Jun 1, 2015 | Placement, Services, Uncategorized
In the realm of media planning and placement, there are many examples of distinct terms and industry jargon. Many of these are acronyms for mathematic equations used as a tool to help decide what mediums to use, as well as to track the effectiveness of campaigns....
by Absolute | Jun 1, 2015 | Placement, Services, Uncategorized
So, you have a brilliant campaign strategy. One of those strategic plans where you just have to take a step back and applaud yourself because you nailed it. The creative work turned out beautifully and the copywriting is spot on with your message. You’re so excited to...
by Anthony Chaput : Content Strategist | Dec 23, 2014 | Placement, Services, Uncategorized
Today we have so many choices when it comes to media placement. As one of Absolute’s Marketing Advisors, I work with our clients to develop strategies that will help them reach their objectives, and typically these strategies include how we’ll approach media...
by Absolute | Dec 23, 2014 | Placement, Services, Uncategorized
Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact...
by Absolute | Jun 24, 2014 | Fun & Inspiration, Placement, Services, Uncategorized
My first job out of college was selling radio at Q98, Fargo-Moorhead’s “Legacy Rock” station, in the early ‘90s. At the time, the majority of advertising dollars spent by businesses were on “traditional” media—TV, radio, print (newspapers, magazines, coupons, etc.),...
by Absolute | Jun 13, 2014 | Placement, Services
The advent of the internet age has literally changed the way both businesses and consumers now find information. And with that change, companies have continuously tried to find new ways to make money off of that information, or at minimum, the most relevant...
