by Allison Grippe | Nov 7, 2019 | Digital Media Trends, Fun & Inspiration, Services, Strategy
1. Start with Objectives When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy...
by Allison Grippe | Oct 24, 2019 | Digital Media Trends
Have you ever looked at social media as a culture? This may be a crazy question, but as the use of online marketing and technology advances, more and more executives are talking about the change in communication and connections that are built within the workplace....
by Mike Bjorgo | Sep 19, 2019 | Digital Media Trends
It’s become one of marketing’s most recognizable buzzwords, the influencer. What started out as something of a niche marketing technique has spawned itself into an industry worth upwards of $10 billion[mfn]...
by Allison Grippe | Sep 6, 2019 | Digital Media Trends, Popular Posts, Strategy, Uncategorized, Web
This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent...
by Mike Bjorgo | Aug 26, 2019 | Digital Media Trends, Strategy, Tutorials & How-To
My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging...
by Mike Bjorgo | Aug 19, 2019 | Digital Media Trends, Video
In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find...
