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5ives: Media Metrics to Know
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in...
Internet Archives, a Time Capsule with Teeth.
No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few...
5ives: Ways To Get An All Natural Testimonial
I'm not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some...
10 Excuses for Not Getting Testimonials
It's time to help others help you help you. It's time to get your brand evangelists to tes-ti-fy!...
Email Marketing Built to Survive Inbox Bankruptcy
Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their...
Create A Brand Story For Profitability Ever After
I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In...
5ives: Bad Sending Habits for Email Marketing
We've already established that people are starting to hit the reset button on email. It's probably...
Design for Success
Working with a designer isn't as hard as you might think. Really. I've been in the design game for...
Quantum Leap: Business to Business Copywriting
Writing copy for business-to-business communications is like living an episode of Quantum Leap....
5ives: Ways to Save Money on Graphic Design Costs
Balancing creative impact with media exposure has been a battle in every shop since the dawn of...
Manually Install php on WampServer
In my last blog post, I said that I like having a development environment on my computer (running...
What Is the Real Home Page on Your Web Site?
What type of a question is this? Your web site only has one home page, right? This is true, most...