by MacDalton Berns | Nov 3, 2010 | Strategy
It’s time to help others help you help you. It’s time to get your brand evangelists to tes-ti-fy! It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts....
by MacDalton Berns | Jun 23, 2010 | Strategy, Writing
I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine. Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame...
by MacDalton Berns | Apr 13, 2010 | Placement, Strategy
Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...
by MacDalton Berns | Mar 23, 2010 | Strategy
Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your...
by MacDalton Berns | Mar 9, 2010 | Strategy
Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...
