by MacDalton Berns | Dec 29, 2014 | Fun & Inspiration
The North Dakota Community Action Partnership (NDCAP) is a non-profit organization established in 1964 to act against America’s war on poverty. The mission of the organization is to provide programs to low-income individuals in order to enable them to be more...
by MacDalton Berns | Apr 16, 2013 | Graphics, Strategy
Do your company a courtesy: First, gather up the letterhead, envelopes, proposal sheets, pocket folders and business cards that you use for your daily business. Second, go take photos of your interior and exterior signage and print them out. Next, take screenshots of...
by MacDalton Berns | Oct 12, 2011 | Strategy, Writing
Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...
by MacDalton Berns | Apr 25, 2011 | Strategy
In the past 60 months, our Fargo Moorhead marketing agency has worked on marketing campaigns for 400 businesses. Through the process of helping them plan, design and execute their marketing plans, we have learned valuable business-to-business (B2B) revelations that...
by MacDalton Berns | Dec 7, 2010 | Tutorials & How-To, Web
Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you...
