by MacDalton Berns | Mar 2, 2010 | Strategy
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I...
by MacDalton Berns | Feb 23, 2010 | Strategy, Web
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of...
by MacDalton Berns | Feb 9, 2010 | Popular Posts, Strategy
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball...
by MacDalton Berns | Sep 3, 2009 | Strategy
Absolute Marketing Group has served more than 325 clients in the last 40 months. Regardless of industry, there has always been one constant – a tight budget. Effective marketing doesn’t require large budgets. All too often clients feel they can’t...
by MacDalton Berns | May 26, 2009 | News
Our best-dressed addresses the community in this PSA for local commerce. Invest In Your Valley is a series of :15 television spot from successful businesses in the Fargo-Moorhead community. The mission of the commercial series is to demonstrate the economic fortitude...
