by MacDalton Berns | Mar 9, 2010 | Strategy
Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...
by MacDalton Berns | Mar 2, 2010 | Strategy
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I...
by MacDalton Berns | Feb 23, 2010 | Strategy, Web
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of...
by MacDalton Berns | Feb 9, 2010 | Popular Posts, Strategy
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball...
by MacDalton Berns | Sep 3, 2009 | Strategy
Absolute Marketing Group has served more than 325 clients in the last 40 months. Regardless of industry, there has always been one constant – a tight budget. Effective marketing doesn’t require large budgets. All too often clients feel they can’t...
