Going Against Green

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me,...

5ives: Fargo Falsehoods

We’ve already established that a Fargo Factor should be used as the economic indicator to measure the intangibles of the human spirit and drive for success. But before that can happen, we need to expound on five crippling myths about the people in the...

New Digs

Absolute Marketing has moved. Geographically we didn’t move very far from our spot in Moorhead. In fact, we’re no more than 40 steps away from our original location. But in terms of growth, we’ve moved a long way from our humble 600 sq ft beginnings....