by Absolute | Apr 27, 2010 | Strategy
There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of...
by Absolute | Apr 27, 2010 | Uncategorized
Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your...
by Absolute | Apr 22, 2010 | Strategy, Tutorials & How-To, Web
As many people have unfortunately found out, there’s a wrong way to setup a Facebook Fan Page for your business. Case in point: Your business partner uses their personal Facebook Profile to setup a Fan Page for your business. They’re the Creator of that...
by Absolute | Apr 20, 2010 | Strategy
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in...
by Absolute | Apr 20, 2010 | Strategy, Video
Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and...
