Get Ready for Winter Marketing in July

With the exception of these few weeks of sun, North Dakota weather sucks.  The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April. From a marketing standpoint, you absolutely...

5ives: Marketing Plan Don’ts

Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that...

Marketing Plans Provide Poise and Prevent Panic

You’ve set your business to open in 90 days.  Your building looks great.  Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce. It’s time to spend that grand opening budget you set aside. You call your...

5ives: A Music Marketing Mindset for Your Business

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience. Tangent: If you don’t believe there is a symbiotic relationship...

5ives: Things a Project Manager Can’t Live Without

Mark’s article, “Graphic Designer – Organized Chaos”, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business? As the Project Manager and Writer here at Absolute, I...