by Absolute | Jul 15, 2010 | Strategy
With the exception of these few weeks of sun, North Dakota weather sucks. The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April. From a marketing standpoint, you absolutely...
by Absolute | Jul 15, 2010 | Strategy
Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that...
by Absolute | Jul 15, 2010 | Strategy
You’ve set your business to open in 90 days. Your building looks great. Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce. It’s time to spend that grand opening budget you set aside. You call your...
by Absolute | Jun 23, 2010 | Strategy
Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience. Tangent: If you don’t believe there is a symbiotic relationship...
by Absolute | Jun 1, 2010 | Strategy
Mark’s article, “Graphic Designer – Organized Chaos”, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business? As the Project Manager and Writer here at Absolute, I...