In Mark’s article this month, he talks about the Content Revolution currently taking place in the marketing industry. As with any revolution, it’s bringing about significant changes in philosophy. Gone are the days where marketers designed and built websites just for the sake of having them. The overall messaging and the users’ needs are now the central elements behind everything that we do. Here are five big shifts in website design thanks to the Content Revolution:
- Your website is your brand’s epicenter.
Your company’s website is where it all comes together. From strategic planning to writing, design, videography, web functionality and SEO, nearly all of our services come into play when building a website, and for very good reason. These days your website is the biggest representation of your brand. Your logo, colors, slogans, fonts and photography all merge on your site to embody your business.
- Simplicity is key in a mobile era.
Clean, concise and simple describe the current trend in design. Today’s websites need to be ultra-responsive and ready to flow with the user. If your site design and graphical elements are overly complex, it will look cluttered and busy especially if viewed on a mobile device. Simple designs will give your site a clean, slick look that remains consistent at any size.
- What do you do again?
As soon as your site loads, visitors should be able to tell pretty easily what your company is and does. Web traffic is becoming more and more impatient. Let them know right away whether or not your business is what they’re looking for. This can be accomplished by combining a simple slogan that defines what you have to offer with graphical elements that support the message.
- A font of your very own.
Back when designers were limited to the standard universal fonts, your font choice wasn’t quite as important. Now, with Google Fonts and other downloadable software, the possibilities are endless and your font has become a crucial aspect of your brand. Find a unique font that complements the other visual elements of your brand.
- A purpose for each page.
In the past, website were designed by creating a homepage and using it as a template for all the other pages on which content could then be added. The Content Revolution has caused a shift in the process. Now each page is individually designed based on the message and purpose of the content. Layouts and designs help guide the viewer through the content, prompting them with calls to action throughout.
The Content Revolution has changed the strategy, process and theory behind not only website design, but also every aspect of marketing for the better. Every dollar is now spent methodically with a specific purpose for a specific audience. Call 701-478-1111 or visit absolutemg.com/contact to see how your business can benefit from changes brought on by the Content Revolution.