Get Ready for Winter Marketing in July

by | Jul 15, 2010 | Strategy

With the exception of these few weeks of sun, North Dakota weather sucks.  The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April. From a marketing standpoint, you absolutely...

5ives: Marketing Plan Don’ts

by | Jul 15, 2010 | Strategy

Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that...

Marketing Plans Provide Poise and Prevent Panic

by | Jul 15, 2010 | Strategy

You’ve set your business to open in 90 days.  Your building looks great.  Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce. It’s time to spend that grand opening budget you set aside. You call your...