2010 - Absolute Studios

Internet Archives, a Time Capsule with Teeth.

by System Admin | Nov 11, 2010 | Web, Writing

No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility. I never published it. It wasn’t that the...

5ives: Ways To Get An All Natural Testimonial

by System Admin | Nov 11, 2010 | Strategy, Writing

I’m not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some things natural – especially dialogue. When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally...

10 Excuses for Not Getting Testimonials

by MacDalton Berns | Nov 3, 2010 | Strategy

It’s time to help others help you help you. It’s time to get your brand evangelists to tes-ti-fy! It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts....

Email Marketing Built to Survive Inbox Bankruptcy

by System Admin | Oct 15, 2010 | Strategy, Web

Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress....

Create A Brand Story For Profitability Ever After

by System Admin | Oct 15, 2010 | Strategy, Tutorials & How-To

I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it...