Should we do this? Part 3

by | Oct 26, 2009 | Strategy, Web

In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is...

Should we do this? Part 2

by | Oct 23, 2009 | Web

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to...

Facebook for Small Business

by | Sep 22, 2009 | Placement, Strategy, Web

By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social...

Should we do this?

by | Sep 22, 2009 | Web

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but...

5ives: Shoestring Marketing

by | Sep 3, 2009 | Strategy

Frankly, I’m getting tired of everyone talking about the recession. Times are tough. Money is tight. Whining about the current situation won’t help your business. Take matters into your own hands and work to improve your business. The best way to generate...