Marketing Majors: Break into the Industry

by | Feb 15, 2009 | Strategy

I realize it’s only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I’m still feeling the love from my Valentine’s Day hangover,...

5ives: Rhyme and Reason for Other Seasons

by | Dec 31, 2008 | Strategy

I loathe the unintelligence of “Twas the Night Before Christmas” parodies in Christmas advertising. It’s as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here’s what I mean. #1...

Creating A Slogan

by | Dec 2, 2008 | Placement, Strategy

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....

5ives: Spanish Slogan Screw-Up

by | Dec 2, 2008 | Strategy

Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister...

Twenty Years Later

by | Jun 3, 2008 | Placement, Strategy

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns n Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and...