5ives: QR Code Woes and 5 Easy Fixes

by | Nov 7, 2011 | Placement, Strategy, Web

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...

What is a QR Code and Why Do You Need One?

by | Nov 7, 2011 | Strategy, Web

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best...

5ives: Ripe Environments for Guerrilla Marketing

by | Aug 17, 2011 | Strategy

Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless. The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing...

The Elixir of Knowledge: Non-Traditional Advertising

by | Aug 15, 2011 | Strategy

An Elucidation of Non-Traditional Advertising Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising. It is designed to cut through the clutter of traditional advertising and grab the attention of customers....