by Absolute | Dec 10, 2012 | Placement, Services
While driving, have you ever noticed a catchy slogan, popular musician’s face, or even a tasty burger tempting you from a distance? Billboards have been around for years, and most recently we are seeing digital billboards take a front seat to the older format of...
by Becky Resler : Web Programmer | Dec 5, 2012 | News, Services, Web
JL Beers® has released a Beer Experience™ mobile app to inform and connect customers. The app has been an immediate success with patrons who have smartphones. Lance Thorson, co-owner of JL Beers of America, Inc. stated, “The new app creates a sense of community...
by Absolute | Nov 27, 2012 | Services, Strategy
Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I...
by Absolute | Nov 14, 2012 | Services, Strategy
Have you ever seen an article of clothing with a company logo on it priced at $60 or more? Did you stop and think to yourself, “Wow that’s way too much?” Did you buy it anyway? If you’re willing to spend that much on a piece of clothing, should the logo be small and...
by Absolute | Oct 22, 2012 | Services, Video
At my childhood dinner table, we would sit around telling stories. My dad was a teacher, so every day he would come home with a story about a breakthrough moment in his psychology class, or the masterful way he disciplined the hallway bully with an unexpected ten-page...
by Scott Tostenrud : Editor/Videographer | Oct 22, 2012 | Services, Video
A simple phrase, “Less is more” is a videographer’s cardinal rule. Scene: You go into an ice cream parlor. You sample a few of the ice creams or frozen yogurts. There are so many choices. You have to narrow it down. Why do they let you try samples? They’re all so...
