by Absolute | Nov 27, 2012 | Services, Strategy
Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I...
by Absolute | Nov 14, 2012 | Services, Strategy
Have you ever seen an article of clothing with a company logo on it priced at $60 or more? Did you stop and think to yourself, “Wow that’s way too much?” Did you buy it anyway? If you’re willing to spend that much on a piece of clothing, should the logo be small and...
by Absolute | Oct 22, 2012 | Services, Video
At my childhood dinner table, we would sit around telling stories. My dad was a teacher, so every day he would come home with a story about a breakthrough moment in his psychology class, or the masterful way he disciplined the hallway bully with an unexpected ten-page...
by Scott Tostenrud : Editor/Videographer | Oct 22, 2012 | Services, Video
A simple phrase, “Less is more” is a videographer’s cardinal rule. Scene: You go into an ice cream parlor. You sample a few of the ice creams or frozen yogurts. There are so many choices. You have to narrow it down. Why do they let you try samples? They’re all so...
by Absolute | Sep 26, 2012 | Fun & Inspiration, Graphics, Services
From slick and refined designs to hand-drawn, collage-style art, graphic design in 2012 has gone back to the basics. Rough sketches and artisan authenticity are now preferred over glossy perfection. Designers that choose simplicity versus overworked art are leading...
by Absolute | Sep 26, 2012 | Graphics, Services
Less is More…Literally You may have heard the saying that the only constant is change, and when it comes to the world of graphic design, this rings true. The design world is constantly shifting, changing and evolving. Each year new trends in design emerge and...
