by Mark Huesman: Creative Director | Apr 13, 2010 | Strategy
At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to...
by Mark Huesman: Creative Director | Mar 16, 2010 | Graphics, Web
In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish. This article will identify common mistakes with...
by Mark Huesman: Creative Director | Mar 9, 2010 | Strategy
Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This...
by Mark Huesman: Creative Director | Feb 16, 2010 | Graphics, Strategy
The most overlooked weapon in your marketing arsenal may be your business card. If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you...
by Mark Huesman: Creative Director | Feb 16, 2010 | Graphics, Strategy
I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will...
