by Absolute | Aug 18, 2008 | Web
If you are planning to go it alone with Search Engine Optimization, here are a few basics to help climb the search ranks. 1- Avoid pronouns. It, they, these, those, our, he, she and their should be avoided when possible. These words are vague and get overlooked by...
by Absolute | Aug 18, 2008 | Strategy
Originally from Fargo, ND I can’t call myself a city slicker, but I sure felt like one this weekend when I attended the Medora Musical in Medora, North Dakota. As I perused the shops of homemade taffy, embroidered horse sweat suits and Native American themed...
by Absolute | Jul 23, 2008 | Strategy
You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business....
by Absolute | Jul 21, 2008 | Strategy
At 23, even I feel out of touch with youth culture. But as I sit here on my Mac, drinking a Mountain Dew, watching Cooking with Coolio on YouTube, I’ve had an epiphany of sorts. You can’t outsmart teens. After all, they know it all right? To quote Thomas...
by Absolute | Jul 8, 2008 | Writing
As far as copywriting tools and tricks are concerned, alliteration is an oldie but goody. Sadly, this technique gets used all too often in all the wrong situations. Alliteration enhances the message. It is not the core of the message. We’ve all seen these...
