by Absolute | Nov 11, 2010 | Web, Writing
No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility. I never published it. It wasn’t that the...
by Absolute | Nov 11, 2010 | Strategy, Writing
I’m not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some things natural – especially dialogue. When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally...
by Absolute | Oct 15, 2010 | Strategy, Web
Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress....
by Absolute | Oct 15, 2010 | Strategy, Tutorials & How-To
I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it...
by Absolute | Oct 15, 2010 | Strategy, Web
We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is...
