by Absolute | Jul 21, 2011 | Web, Writing
I picked up an iPhone 4 a while back and boy oh boy is it neat. My introduction to the fourth screen has been incredible. I thought I was attached to my phone before, but now I carry this device like a Jedi packs his light-saber. Even though I’ve had Internet...
by Absolute | Jul 18, 2011 | Writing
I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people. Slang exists in every generation. Phrases such as...
by Absolute | Jul 18, 2011 | Strategy
We’re an advertising and marketing firm. Our core products are ideas. These ideas go by several names: marketing strategies, creative concepts, website architecture, positioning statements and a myriad of others. At the end of the day, they are all just...
by Absolute | Jun 7, 2011 | Strategy, Web
Luke Petterson’s most recent article “Does Your Website Have Tentacles?” talks about how to make sure your website is capable of reaching out and bringing in visitors. For this installment of the 5ives, I’d like to keep with the aquatic theme...
by Absolute | Jun 7, 2011 | Placement, Strategy
Here’s the scenario: You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in. The campaign...
