Design for Success

by | Sep 15, 2010 | Graphics

Working with a designer isn’t as hard as you might think. Really. I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration...

Social Media vs Traditional Media FAQs

by | Mar 18, 2010 | Popular Posts, Strategy, Web

At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to...

Facebook for Small Business

by | Sep 22, 2009 | Placement, Strategy, Web

By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social...

We’re Advertising What? Part 2 of 3

by | Sep 3, 2009 | Strategy

Sometimes the fault of marketing lands on the inventors. For proof, just look at the first installment of this three-part series. I’m still appalled that no one raised an eyebrow at that. The fact there hasn’t been a backlash in the black community is...