The Problem

Seating for 1,000… 47 at a Time!®
Absolute’s partnership with JL Beers® dates back over a decade now when the burger and beer restaurant was first founded in 2009. As a new restaurant brand, JL Beers® was looking to gain recognition in the hospitality industry and build its brand presence by placing a high priority on consistent customer and employee experience. Over the course of the campaign, JL Beers® needs evolved for an integrated marketing approach that utilized web, social media, mobile apps and text messaging all while maintaining a neighborhood-centric focus.

Our Solution

Absolute was intensively involved in building the JL Beers® brand from the ground up by helping create a customer engagement strategy and public relations plan. Absolute worked with JL Beers® to develop internal training initiatives and videos to help its managers and employees learn about brand maintenance and message distribution. Externally, Absolute helped write and distribute news releases to raise awareness for the new restaurant. With the help of Absolute’s efforts, JL Beers® has become one of the region’s most recognizable brands with new locations sprouting up across the tri-state area.

The Sky is the Limit

JL Beers® neighborhood-centric focus helped the restaurant grow from small business into a franchise model that now has a multitude of locations across the Upper Midwest. As this rapid expansion occurred, Absolute developed multiple websites with specifically tailored information unique to each location and implemented kickstart campaigns to increase brand recognition in these new markets. Absolute also created a JL Beers® mobile app called BEER EXPERIENCE™ that functions as an encyclopedia of beers by letting customers know what beer is on tap at each location. JL Beers® commitment to great food and great beer coupled with an effective marketing approach has allowed the franchise to maintain its neighborhood brand identity as it expands into new markets nationwide.