Placement Archives - Page 7 of 8 Absolute Studios

5ives: Media Metrics to Know

by System Admin | Dec 1, 2010 | Placement, Popular Posts, Strategy

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....

The Forecast for Brainstorms is Partly Cloudy

by MacDalton Berns | Apr 13, 2010 | Placement, Strategy

Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...

Facebook for Small Business

by System Admin | Sep 22, 2009 | Placement, Strategy, Web

By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social...

5ives: Turn Your Office Into A Think Tank For Under $30

by System Admin | Jul 1, 2009 | Placement, Strategy

Spreadsheets are a great way to organize passwords. Empty boxes are a great way to archive. So how do you create an inspired environment without costly aroma therapy or ski ball? I love being cheap when it comes to office decorum, but that’s because I enjoy the...

Creating A Slogan

by System Admin | Dec 2, 2008 | Placement, Strategy

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....

5ives: A Name History

by System Admin | Nov 3, 2008 | Placement, Strategy

Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names. Google Google was originally called “BackRub” by founders Larry Page and Sergey Brin because...