by Absolute | Dec 1, 2010 | Placement, Popular Posts, Strategy
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....
by Becky Resler : Web Programmer | Aug 20, 2010 | Popular Posts, Tutorials & How-To, Web
In my last blog post, I said that I like having a development environment on my computer (running Windows 7). I use WampServer to do this. I especially like that WampServer allows you to have multiple versions of php (and MySQL and Apache) installed. You can switch...
by Mark Huesman: Creative Director | May 26, 2010 | Graphics, Popular Posts, Tutorials & How-To
I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly...
by Absolute | Mar 18, 2010 | Popular Posts, Strategy, Web
At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to...
by MacDalton Berns | Feb 9, 2010 | Popular Posts, Strategy
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball...
by Absolute | Aug 26, 2009 | Popular Posts, Strategy, Web
So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they...