by MacDalton Berns | Apr 13, 2010 | Placement, Strategy
Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...
by Absolute | Sep 22, 2009 | Placement, Strategy, Web
By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social...
by Absolute | Jul 1, 2009 | Placement, Strategy
Spreadsheets are a great way to organize passwords. Empty boxes are a great way to archive. So how do you create an inspired environment without costly aroma therapy or ski ball? I love being cheap when it comes to office decorum, but that’s because I enjoy the...
by Absolute | Dec 2, 2008 | Placement, Strategy
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....
by Absolute | Nov 3, 2008 | Placement, Strategy
Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names. Google Google was originally called “BackRub” by founders Larry Page and Sergey Brin because...
by Absolute | Jun 3, 2008 | Placement, Strategy
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns n Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and...
