by Absolute | Jul 1, 2009 | Placement, Strategy
Spreadsheets are a great way to organize passwords. Empty boxes are a great way to archive. So how do you create an inspired environment without costly aroma therapy or ski ball? I love being cheap when it comes to office decorum, but that’s because I enjoy the...
by Absolute | Dec 2, 2008 | Placement, Strategy
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....
by Absolute | Nov 3, 2008 | Placement, Strategy
Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names. Google Google was originally called “BackRub” by founders Larry Page and Sergey Brin because...
by Absolute | Mar 25, 2008 | Placement, Strategy
Being a senior in college, I’ve heard my earfuls on the need to “gain experience.” What is this elusive experience that no college graduate seems to have? How do we gain it and why are so many graduates seemingly unprepared for the “real...
