by Absolute | Feb 21, 2012 | Placement, Strategy
Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background...
by Absolute | Nov 7, 2011 | Placement, Strategy, Web
QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...
by Absolute | Jun 7, 2011 | Placement, Strategy
Here’s the scenario: You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in. The campaign...
by Absolute | Apr 22, 2011 | Placement, Strategy
This month, we at Absolute Marketing Group celebrated our fifth year in business. It’s a major milestone for any small business because statistics show if a business can survive for five years, it is likely to survive another five. This installment of the 5ives...
by Absolute | Jan 14, 2011 | Placement, Strategy, Web
You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With...
by Absolute | Dec 1, 2010 | Placement, Popular Posts, Strategy
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....
