by Luke Petterson : Interactive Director | Nov 30, 2009 | Web
When you first designed the web site for your company or organization, what was the particular goal that you wanted your web site to help you achieve? The answer to this question will tell you exactly what you need to focus on to improve your site’s value to...
by Luke Petterson : Interactive Director | Nov 30, 2009 | Strategy, Web
When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish. With that said, here’s...
by Luke Petterson : Interactive Director | Nov 18, 2009 | Strategy
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the...
by Luke Petterson : Interactive Director | Nov 16, 2009 | Strategy, Web
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is… The basic premise here is this: “What are your excuses for not doing email marketing?” Common reasons to slack when it comes to email marketing: You...
by Luke Petterson : Interactive Director | Oct 26, 2009 | Web
For those who are unfamiliar with the concept of online reputation management, you should get familiar with it real quick. Why? You want to give the best possible impression to people that search for your name on the web. What is online reputation management? It is...
