by Absolute | Jul 8, 2008 | Writing
As far as copywriting tools and tricks are concerned, alliteration is an oldie but goody. Sadly, this technique gets used all too often in all the wrong situations. Alliteration enhances the message. It is not the core of the message. We’ve all seen these...
by Mark Huesman: Creative Director | Apr 4, 2008 | Web, Writing
You’ve probably heard stories from a few friends about their Web site not turning out as expected. There are various reasons as to why some people’s expectations aren’t met. In many instances, it’s due to inadequate content preparation and...
