by Mark Huesman: Creative Director | Jan 18, 2012 | Graphics, Strategy
Trade shows are a unique marketing animal. Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way. Now isn’t the time to hold punches. Be...
by Mark Huesman: Creative Director | Feb 15, 2011 | Graphics, Strategy
OK, hot shot, you need 5,000 brochures in the next 7-10 business days for a trade show in Saskatoon. Your boss says it better be unique, jazzy and cheaper than last year’s. Your move. What are you going to do? The clock’s ticking. First of all, don’t...
by Absolute | Feb 15, 2011 | Graphics
When I was in college, we had a sales rep from a paper company visit our class to discuss printing. I don’t think dentists see that many shades of white. In other words, my first exposure to the behind-the-scenes world of print was an intimidating one. But that...
by Mark Huesman: Creative Director | Sep 15, 2010 | Graphics
Working with a designer isn’t as hard as you might think. Really. I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration...
by Absolute | Sep 15, 2010 | Graphics, Strategy
Balancing creative impact with media exposure has been a battle in every shop since the dawn of modern advertising. In our industry, we’ve even picked teams – suits versus creatives. It’s no secret that high-end graphic design adds professionalism...
![Graphic Designer – Organized Chaos]()
by Mark Huesman: Creative Director | May 26, 2010 | Graphics, Popular Posts, Tutorials & How-To
I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly...
