How SnirtStopper Doubled Revenue
In the middle of 2021, SnirtStopper, a premium garage door sealing product, came to Absolute looking to boost their modest sales and raise brand awareness. Their marketing efforts at that time we’re relatively minimal, mainly focusing on small regional trade shows and sporadic posting on their singular social media platform, Facebook. The company knew they had a premium product on their hands that was infinitely better than the competition, but needed an outside perspective, a strategic integrated marking plan, and the creative deliverables to boost SnirtStopper to the next level. Enter Absolute Studios and its mix of marketing and creative professionals.
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The Solution(s)
The first step was to build the marketing base for all future brand communications and visuals by establishing a coherent brand etiquette guide and key messaging framework. After these initial efforts were completed, it was time to take SnirtStopper to the next level. Absolute identified the following cornerstone elements to drive sales and brand awareness:
Create What Clicks
Through a series of professionally shot and optimized video elements, Absolute began to form a brand identity focused on consumer edification and standout creative. Step one was to create a cast of animated snirt “monsters” to represent the different elements the product protected one’s garage against like wind, water, snow, and heat. Step two was to incorporate these monsters in a series of standout videos that one couldn’t help but take note of.Â
Influencer Marketing
Influencer Marketing – influencer marketing has become all the rages in the 2020s, and SnirtStopper presented the perfect opportunity to utilize this strategy to achieve the brand’s goals. The company’s main focus had been on residential applications, but it was our view that agriculture represented a prime industry vertical to boost sales along with the per-sale value of each order. A standard residential garage typically feel between 8’-20’ limiting the per-order maximum. Farms, however, typically have multiple doors on property at an on-average greater size than residential doors with greater exposure to the external climatic conditions the product protects against. As such, we began seeking influencers in the agriculture realm to partner with and expand our reach and potential pool of customers.
The Millenial Farmer
Zach Johnson was the first influencer we partnered with to turn strategy into reality. With a reach of over a million followers on YouTube right in the company’s backyard, the man dubbed as The Millenial Famer seemed like the perfect match to prove to the client that influencer marketing could be the prime strategy to take the company to the next level.Â
Our team got to work on figuring out shoot logistics and scripting before heading out to Zach’s farmstead. Utilizing one of SnirtStopper’s CEOs as the onscreen talent, Absolute filmed on-location to show the world SnirtStopper was for more than just homes. Not only did Zach fulfill the stand influencer agreement by posting organic content to his own channels, but our team also captured footage to expand its reach beyond just a single post that we could use throughout the coming year:
Creating both a long (4:17) and short-format video (:30) produced from the shoot, we set out to deliver these new assets in the places people were most likely to engage with them. These included standard platforms like YouTube, Facebook, Instagram, etc., but we also began leveraging less traditional platforms like subreddits related to agriculture to get our messaging in front of the right eyes.Â
The results speak for themselves. Sales skyrocketed as Zach’s credibility and personal endorsement led to an influx of new customers, both residential and agricultural alike.
Zeroing in on a strategy that was equating to dramatic boosts in sales, we began to expand our partnerships the following year, first by visiting Larson Farms and implementing a similar strategy as before.
The fiscal results were dramatic. Each year Absolute has partnered with SnirtStopper has seen a doubling of year-over-year sales at a minimum. Today, we’re expanding our influencer partner network with social media starts not just in the immediate Minnesota/North Dakota area, but also in places like Iowa, Montana, Ohio, and even Florida.
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