Free Consultation

Background

The Fargo Moorhead West Fargo (FMWF) Chamber approached Absolute Studios to breathe new life into their workforce series, Makin’ It with Shannon Full. After a lengthy hiatus, the Chamber sought to elevate the series’ production quality, showcasing Chamber member businesses through professional, engaging interviews. The catch? They didn’t have the resources to do it on their own. Makin’ It spotlights Shannon Full as she dives deep into local business operations, offering viewers a unique behind-the-scenes look at the innovative workflows driving these companies.

Invest in Your Brand's Future!
Start with a Customized Strategy Session.

Schedule a Free Consultation

Challenges

  • Attempting to create an 8 minute video format while still fulfilling grant-mandated interview requirements.
  • The filming environment was tricky—noise and logistics at a factory (Marvin Windows and Doors) created technical challenges.
  • We needed to strike a balance between The Chamber’s goals and the narrative Marvin wanted to convey.

Approach

  • Collaborated closely with The Chamber to understand their vision for a polished, professional look—something that surpassed the earlier episodes.
  • Designed the video to engage modern social media viewers, adding dynamic elements to hold attention while keeping the runtime concise.

Execution

  • Developed a well-rounded script in collaboration with both The Chamber and Marvin, ensuring that key points from both sides were included.
  • Incorporated factual visual aids to provide educational value and complement the story.
  • Edited the video down to under 20 minutes, focusing on maintaining viewer engagement.
  • Fact-checked all Marvin-related details to ensure accuracy.
  • Worked hand-in-hand with The Chamber through every stage of editing, ensuring the final product met their expectations for both style and substance.
  • Provided full episode and teaser trailer of episode.

Key Takeaways

  • The revamped series introduced new elements like a professional intro/outro, sound effects, and music, elevating the overall production quality.
  • By cutting unnecessary content, we delivered a sleek, engaging video.
  • This marked The Chamber’s first time outsourcing the series, and the process provided valuable insights for more efficient production in future episodes.
  • Both The Chamber and Marvin can now leverage this high-quality content to support their workforce initiatives.

Let's Talk

We'd like to hear more about your goals and show you how our lineup of services and marketing packages can work for you.

Get a Free Consultation!