Recruitment Videos for Marvin
Absolute Studios partnered with Marvin to craft recruitment videos aimed at attracting new talent to their organization. Marvin, with a branch in the small town of Warroad, faced the challenge of enticing individuals to relocate to a smaller community while showcasing the unique offerings of the town.
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Challenges:
Marvin’s recruitment efforts within Warroad necessitated a strategic approach to broadcast the opportunities and lifestyle benefits effectively. With their internal team during their own projects, Marvin sought external support for these particular videos. Additionally, incorporating drone footage to enhance the appeal posed another challenge.
Our Approach:
- Utilized a testimonial format to showcase authentic employee perspectives.
- Highlighted the benefits of working at Marvin and living in Warroad.
Strategy Implementation:
Absolute Studios collaborated closely with Marvin, scheduling filming sessions and outlining testimonial scripts in advance. Extensive research and inspiration drawn from analogous projects ensured alignment with Marvin’s vision.
Execution:
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- Identified a preferred style and crafted compelling scripts.
- Collaborated closely with Marvin, maximizing productivity during filming.
- Leveraged green screen technology for seamless integration of testimonials with background imagery.
- Produced videos of varying durations tailored for different platforms.
- Executed a targeted media campaign amplifying Marvin’s recruitment efforts.
Key Takeaways
- Developed a well-coordinated partnership between Marvin and Absolute Studios.
- Effective communication and adept scriptwriting were pivotal.
- Continued trust and repeat collaboration ensure project success.
- Clear expectations and adherence to deadlines fostered mutual accountability.
- Early alignment on style and direction streamlined post-production processes.
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