Facebook: The Untold Truths

Facebook: The Untold Truths

By Cam Furniss: Client Relations Intern In recent years, Facebook has become a widely used avenue, not just to connect with friends and family, but also as a tool for both marketers and advertisers alike. Over the last decade, the paradigm has shifted from a very...
The 5ives: Managing the Media Mix

The 5ives: Managing the Media Mix

In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly...